Internet marketing success is dependent on 1 thing that you need to make your business a success: Traffic. Without traffic to your website (and a lot of it), there’s not a good chance that you will earn a lot of money in your online business. Traffic is very important to any online business, so if you don’t know how to get a lot of it, you could be stuck in the water. Let me quickly share with you my best 8 tips for boosting your holiday ppc campaign
The holiday shopping season is a big deal for online and offline retailers, because it’s often the time of year that many merchants finally get out of the red and into the black. The further in the black you are, the better, and holiday shopping is becoming increasingly lucrative for online retailers each year. According to some estimates, about 50 percent of all holiday shopping is now done online. It is not wise sitting back and relying on your standard PPC campaigns to do the work, take a few simple extra steps to shift more of that online shopping spend your direction.
Now there are all sorts of ways to get traffic to your website. Your goal is to figure out which ones are the most effective for your business, and how you can implement these strategies on a weekly basis. One of my favorite ways to get traffic to my website is by using something called “pay per click” advertising (PPC).
Pay per click is an advertising program that you can use to get immediate, targeted traffic to your website. In some niches, the cost per click that you pay can be up all the way to $1. While in smaller niches, you will find that the cost per click is around 10 cent. Hopefully you’re operating in a niche where the cost per click is low, and that you can go in and make some good money in.
The gist behind pay per click advertising is that you create an ad, select some keywords to bid on, and your ad gets shown in the search results of the search engines. Every time somebody clicks on your ad, you will pay a small fee for each click. You can set the amount you’re willing to spend in the control panel of your pay per click account.
The biggest PPC search engine is Google AdWords, and the next biggest one is Microsoft Ad center. Both of these services alone can bring you the targeted traffic that you’re looking for, all within a matter of hours. Now you should know that pay per click can be addictive, so you will want to make sure you’re earning money from your campaigns, so that you can continue to pursue this advertising medium.
If you find that you’re making money with PPC or even breaking even on every sale, this is a good thing. You get to earn a customer for free, and you can market to your customer over and over again – thereby getting more sales for free. 80% of your total business revenue will come from backend customers, so you will want to make it a point to market to your customers so that you can maximize your income.
As the holidays approach, many businesses ramp up their PPC campaigns. Holiday shoppers are on the lookout for the best deals, and they’re paying more attention to those sponsored ads in the Google search results. So in this article, I will be sharing how to make your PPC campaign more effective to attract those holiday deal-seekers? Here are a few tips for doing so.
1. Use long-tail keywords
This is a good strategy if you are trying to attract a niche shopping segment or trying to keep costs low, but it’s especially useful for boosting conversions during the holiday shopping rush. Online users are often searching for very specific items to find the lowest price of items or services, so they’re more likely to be using longer-tail search terms than when they’re simply browsing for information.
2. Enhance your top-performing campaigns with holiday terms
Add certain ad group to your best performing campaigns including such words as “holiday,” “gifts,” “Christmas,” “Hanukkah” or “seasonal.” Even if your customers aren’t using these specific terms in their keyword searches, and seeing them in the search results will catch their attention and increase their chances of clicking on your ad instead of your competitor’s.
3. Convert customers who abandon their carts
You will agree with me that shoppers tend to add a bunch of products to their shopping cart then leave without completing the purchase. There are a few reasons why. These in so many times are buyer’s remorse and they convince themselves at the last minute that it’s not a good idea to make a purchase. Other times, they want to save those items for easy reference while they shop around to see if they can get a better price.
But what are you going to do with all these potential customers who leave you hanging with abandoned shopping carts? You can implement a couple of tips such as a pop-up exit survey or reminder that they are leaving items un-purchased, automated chat or email remarketing solutions that target those customers and offer some incentives and extra assistance or an additional discount. The key to reining these finicky shoppers in is to find the right balance between helpful and pushy.
4. Content marketing differently
Holiday shoppers are always looking for unique gift ideas, things like buying their dad yet another pair of cufflinks? You can get the attention of online shoppers by offering helpful shopping tips or gift ideas for different segments; for instance, create a top ten gifts for the outdoorsman list and target a related ad to women that are 18 and above.
5. Use AdWords Extensions to your advantage
AdWords extensions allow you to include additional info with each PPC ad, such as additional product links, phone numbers or addresses. With this method, you have a great opportunity to throw out a free shipping offer or highlight your best-selling products under an umbrella deal.
6. Keep the last-minute shoppers in mind
You must know that there will always be people who wait until the last possible second to do their holiday shopping, but some advertisers shut off their PPC campaigns a few days early. Don’t fall into that trap; instead, capitalize on that situation by offering guaranteed delivery and last-minute discounts.
7. Don’t forget about post-holiday sales
Online and offline shoppers are always looking to spend their gift cards and cash given to them during the holiday season, so be sure to use your PPC budget to advertise your clearance sales. After the holidays season, there’s an even bigger rush for the best deals because shoppers believe that there is always going to be deep discounts on the surplus inventory.
8. Keep an eye on the competition
Again, the holiday season is a time when people spend a lot more money-so clearly, they want to save as much of their hard-earned cash as possible. For instance, if your competitors are offering a 50-percent discount and you are offering 30 percent, I guess you already know who is going to get the business.
This is another very useful way to draw in shoppers. If you are not able to collect user reviews from customers, consider writing up an editorial review to highlight your best products or compare two different brands. For instance, if you are selling digital cameras, shoppers may be looking for specific features, rather than a certain manufacturer. This additional information will certainly help consumers make informed decisions, and draw them to your Website and boost your credibility as an e-commerce vendor.