Best strategies for website mobile optimization

How to optimize your website for mobile devices

You will agree with me that users online these days are growing at an alarming rate, the activities of these mobile users has made the mobile market a potential market segment your website can get numerous customers and visitors from. Researches and statistics of the past few years show an explosive expansion in mobile browsing within few years and as a website owner you should definitely consider those mobile users as your visitors and potential customers. According to a recent survey, well over 60% of new Internet connections originated from cell phones users and certainly this number is increasing day by day.

However, browsing and searching the internet with mobile devices have their own sets of rules differs from the rules applied for the Desktop computers or laptops. Therefore, your site must be fully optimized for the mobile devices to be able to tap into the potential mobile market segment.

Importance of Optimizing Your Website for Mobile Devices:

Recall that few years ago it was not usual to see people browsing the internet with phones or mobile device. Even though Tablets hadn’t really become popular yet, Smartphone browsers weren’t quite up to the task. These days, the technology for truly mobile browsing is catching up with user needs; but web design is the lagging factor now.

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Although most major brands now have mobile-optimized sites, many smaller business sites and personal sites still aren’t ready for the mobile revolution. If you have not had your site redesign to suit mobile device, I can tell you that people who are viewing your site on a tablet or phone are not having a great user experience. Considering that tablet sales are now starting to surpass PC sales, if you don’t have a mobile-optimized site, you are alienating a growing sector of visitors who are potential customers.

If you fail to redesign your site to be mobile friendly because of the cost, then you better consider also the cost of not doing so. If online users cannot view your site easily and correctly on their mobile device, this can be a huge setback to any brand development strategy you have put in place, not to mention the damage that can be done when people start talking over social media about how your site does not open perfectly on a mobile device. Remember, if you have put in place an ecommerce site, not having it optimized for mobile means shoppers will turn to other sites that better meet their needs.

The ecommerce impact is often underestimated. If you think that people don’t really shop from their phones, think again – the numbers increase dramatically every year, and experts are predicting that by 2023, mobile shopping will top over $60 billion per year. These is a very serious issue, and if you are not taking advantage by making your site mobile friendly, you might as well be on your way out of business soonest.

optimize your website for mobile devices
How to optimize your website for mobile devices

Strategies for Optimizing Your Website for Mobile Devices:

In short, a mobile-optimized site means that you’ll be inviting more traffic, increasing your sales potential, and engaging with your audience in a friendlier way. Talk to your web designer about mobile optimization of your website/blog now, so that a strategy can be put in place that will allow for easy updates in the future in order to help you achieve a better result, increase your sales output and gain more incoming web traffic.

1. Support leading mobile devices

Implementing the cross-browser compatibility and support for major market leading mobile devices is harder than implementing it for the desktop sites. You should not expect a universal standard for all the mobile devices and that’s why it’s important to target the market leading mobile devices and devices that your visitors will be using.

2. Optimize for the “Least”

Don’t expect that all your visitors and customers will have the latest technology and the fastest connection. Since technology changes pretty fast and not everyone is ready to cope with the changes, you should consider both the cutting edge and the left behind technologies. Optimize your mobile site so that it runs smoothly on the slower connections as well.

3. Optimize for short keywords

PC users use longer keywords and key phrases to narrow the search results. But on the mobile, users have a tendency to search with 1-2 keyword(s) to get the search results. For your mobile site, explore what predictive suggestions for your niche exist and optimize for them to stay at the top of the search results.

4. Promote for mobile search

Promote your site in mobile search engines, mobile portals and directories. This will increase the mobile traffic to your website. Promoting your site for mobile friendly portals & directories is as important as it for the web portals and directories. For a website, staying at a top SERP position only for the PC is not sufficient; rather they should stay at top SERP positions to tap in to the huge mobile market segments.

5. Re-write for mobile users

Do you use the same content for your mobile site as you do for your PC site version? According to most mobile net users, there should be a different content version for mobile phones. Those contents should be specific, easy to read and should comprise only the necessary information. Mobile screen can represent a small amount of text at a time and most users won’t scroll to continue reading unless they really need to do so. Keep your texts concise and punchy as possible to present the most important and relevant information.

Benefits of Optimizing Websites for Mobile Users

As earlier mentioned, the use of mobile devices to browse the internet has dramatically increased over the past few years. In addition to this, the internet has made it a lot easier for people to reach the world. Nowadays, mobile devices are not just for the purpose of calling and texting; people use their mobile devices and tablets to communicate, trade, shop and to do a large number of other activities on the internet.

Businesses cannot undermine their presence on the web. For that, they optimize their websites for various types of devices. By doing this, they increase the chances of being viewed on smart phones, tablets, laptop and other devices. A website which is not mobile-­friendly has fewer chances of being viewed for people really appreciate highly responsive websites no matter what device they use.

If your business website does not support Smartphone and other devices, it would be tough for you to survive the intense competition out there. Facts clearly suggest that people use mobiles more than desktops. Here are the 4 benefits of optimizing a website for different kinds of gadgets.

1. Enhanced user experience

What do you think will happen when someone visits an ill-­organized and slow loading website on a mobile device? Certainly it is going to be an annoying experience and there is the possibility of instantly closing that website and move on.

A business website cannot afford to annoy customers because it would have a really negative impact on sales and leads generation. A good website, professionally optimized for various devices, will certainly offer a pleasant user experience. Whatever products or services you offer, customers will visit your website as long as it is responsive and easy to navigate.

2. Better SEO

It is true that Google appreciates websites which are optimized for mobile devices and dynamic. Resultantly, it ranks those websites higher than the others. I am aware you want your website to be on top of search results so that most of your potential customers could visit it. Make sure that the mobile or tablet version of your website is lightning fast, and engaging.

3. Improved brand reputation

Your brand reputation is not entirely dependent on its website. However, the nature of web presence is a great way to differentiate. If we talk about small businesses, more than 50% of them do not have a mobile responsive websites. It means you have a fair chance of improving your brand repute by just optimizing your web presence on smart phones.

4. More traffic equals more revenue

Another benefit of optimizing your website for mobile device is traffic gain. If traffic on your website is increasing, it simply means that your business is growing. People will spend more time on your website if it is attractive, well optimized and educative enough. Therefore, differentiate your brand by using these amazing techniques highlighted above.

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