TikTok ads are content ads (usually full-screen videos) that brands or creators pay to show to a target audience. Ads on TikTok is a type of marketing generally designed to spread awareness about the advertiser or sell a specific product or service.
TikTok ads can reach 884.9 million people that are over the age of 18 which is already about 19% of adults using the internet every day. TikTok users around the world spend an average of 37 hours a month on the application.
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TikTok ads can be very profitable (especially if you’re marketing to women: this is because about 57% of TikTok users are women). Here’s how to make sure your posts reach their maximum potential.
We will talk about how to create a working ad on TikTok.
1. Create a TikTok Ad Manager Account
To start your TikTok journey, you must first create an account. Here’s how to do it:
• Download the TikTok app from the App Store (for iOS) or Google Play Store (for Android).
• Open the application and click on the “I” icon in the upper right corner of the screen.
• Click “Sign Up” and choose your preferred method (email, phone, or social media account) to create an account.
• Fill in the required information which may include your date of birth, email or phone number, and password.
• To advertise, please first sign up for a TikTok Ads Manager account. You can create and manage ads on the platform.
2. Define your campaign objectives
Next, you’ll choose what you want your ad to achieve. Your goals might be to:
Draw more people to your site: Create compelling ads that will make people want to click. You can check whether your ads are effective by counting how many people click on your ads and visit your website.
Get more people to buy/download: Integrate an option that allows customers to download or purchase products directly from the ad.
Attract more people to watch your videos: You can use ads with content, such as videos, that automatically play when people scroll through their feed. You’ll know your ad is successful when more people watch your video and engage with it by liking, sharing or commenting.
3. Set a budget and schedule
You can decide how much to spend on your ad and how long you want your ad to run. TikTok allows you to set a daily budget or total budget for the entire time your ad will run.
4. Choose your targeting options
TikTok allows you to choose who sees your posts based on your age, interests, and past interactions with your name. This will help ensure that your ad is shown to users who will be interested.
5. Create your advertising strategy
Now the fun begins! You can create your ad. Try to make it look and feel like other videos on TikTok. A story should be fun to watch, tell, and encourage people to engage with it. There are many ways to get creative with your ads.
6. Monitor and optimize your ad
Monitor the performance of your ad when it runs. TikTok will provide information about your ad’s performance. You can use this to change things like who sees your ad or what it looks like to make sure it’s working at its best.
Here are some technical tips to ensure your posts on the platform are good and effective:
• File size: 500 MB maximum
• Audio: Supported but optional
• Text: 80 characters for title, 120 characters for description
• Call to action: Options like ‘Learn More’, ‘Shop Now’, ‘Download’
Branded Hashtag Challenge Specifications:
• Create Characters and Create Hashtags
• Hashtag’ Move with Images and Impressive Description of the Brand Image
• Banner Image to Attract Attention and Consider the Competition
Brand Effects and Hashtag Features:
• 2D / 3D Elements
• Face Filters, Augmented Reality Objects
• 3-7 seconds intro and 3-7 seconds finish, if it is an AR effect and time usage is longer
Tiktok Advertising Costs
You may want to know how much does TikTok advertising cost. TikTok works like a stock market. Imagine you are at an auction and want to buy a painting. You decide how much you want to pay for it.
Similarly, on TikTok, advertisers decide how much they want to spend every time someone watches, clicks, or (in theory) just sees their video. Earn some money from your advertising. For all campaigns (related to one ad) you will pay at least $50 per day.
For an ad group (a small group of ads in a campaign) you’ll need to spend at least $20 per day. The higher your bid, the better your chances of winning the contest and having your ad seen by more people.
4 Main ways to bid on TikTok
TikTok has four different campaigns:
1. CPV (Cost Per Thousand Views): It refers to the cost of 1000 times the cost of people watching your video for more than 6 seconds or engaging in the first 6 seconds. Use this method if you want more people to watch your video.
2. CPM (Cost Per Thousand Impression): You pay for every 1000 times your ad appears on the screen, even if people don’t view or click on your ad. Use this option if you want your ad to be seen by as many people as possible.
3. OCPM (Optimized Cost Per Thousand Impression): This method shows your ads to users who will take a specific action, such as following your account, developing your app, or purchasing your product. Use this option if you have a specific goal in mind.
4. CPC (Cost Per Click): You pay every time someone clicks on your ad. This is useful if you sell products or want people to access your TikTok profile.
Use this method if you want more people to watch your video. Click above. Use this template if you want more people to see your ad. Apply or purchase your product. Use this option if you have a specific goal in mind.
This is useful if you sell products or want people to visit your TikTok profile. The higher you bid for each action (views, clicks, impressions), the faster you can reach your daily budget and outperform your competitors.
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2 Main Strategies for Bidding on TikTok Advertising:
1. Minimum cost: You set a total budget for your campaign, and TikTok tries to get as many (views, clicks, impressions) as possible within that budget.
2. Price limit or bid limit: You can set a specific time limit for your target. This strategy is useful for controlling your costs, but keep in mind that your cost per action (CPA) may vary from day to day depending on the performance of your competitors.
If your competitors bid higher, they will fight you and you will not be able to use your full budget at the end of your campaign.
A good knowledge of how TikTok ad works, and choosing the right strategy for bidding will help you maximize your advertising budget. But remember, it’s not just about spending money. You also need to create fun and engaging content that TikTok users will love.
3 Tiktok Ad Examples
Let’s quickly talk about the 3 main examples of TikTok ad:
1. Spark – Dating App
Spark’s TikTok ad cleverly blends user-generated content (UGC) with merchandising to fit the platform’s ethnic look and style. This, combined with quick editing and catchy music, ensures that the ad is engaging and engaging for viewers. Improve your connection with your target audience.
2. Lotte Xylitol
Lotte Xylitol stands out from the competition with its #VoTuCuoi campaign! The combination of product launch and product results generated massive engagement, reaching 124 million views, more than 59,000 videos, and 15.5 million users. Talk about sweet success!
3. BMW
BMW’s “e-ideal Vibe” campaign for its eDrive hybrid car was successful! They teamed up with K-pop star Henry to reimagine Imagine Dragons – Thunder using eDrive audio. In just six days, the combination of In-Feed and TopView ads generated a staggering 45.99 million video views and 6.29 million engagements.
Moreover, the event continued across the border into South Korea, attracting participants from 49 countries. Talk about the world’s airwaves!
TikTok ad best practices
Let’s take a look at some TikTok ad best practices for creating great TikTok ads.
• Tell Funny Stories: People love stories and they work well on TikTok. The best TikTok ads tell an interesting story that captivates people. This can be a story told over several videos or a short visual that shows what your brand is all about. So get creative and tell stories your audience will love.
• Let Users Create Content: One of the best things about TikTok is that users create content. Encourage TikTok users to create content relevant to your brand. This helps spread your message and makes people feel more connected to your business. Using
• TikTok Trends and Challenges: TikTok is full of trends and challenges. By including these elements in your ads, you can make them engaging and engaging for users. But remember, focus on your goals and don’t force anything because it’s a pattern.
• Stay Active in the TikTok community: Staying on TikTok is very important. Respond to comments about your ad, post frequently and participate in community events to maintain awareness of your brand. TikTok runs rewards, and by joining the community, you can show that your brand is an important part of the community.
• Try different ad styles: There are many different ad styles you can use on TikTok, such as in-feed ads and branding. Each model serves a different purpose and has a different audience. Try different models to find the one that works best for your goals and objectives.
• Working with Influencers: Influencers have many followers who believe in their opinions. Partnering with people related to your brand can help you attract new users and make your product or service more trustworthy. Pay attention to your ads and make changes
• Always Watch Your Ads and Make Changes: Making a good TikTok ad means paying attention to your ads and making changes when necessary. Monitor your results, learn from them, and adjust your ads accordingly.
So why wait? Enter the world of TikTok advertising and let your brand shine! Target your audience, understand the people you want to connect with, and create fun, engaging content.
